Tawna Kelley Presents

Fashion With Purpose

Style as a form of service

Our Story

It started with a million tiny moments.

I've been known to dream big. From swinging in the backyard mountains of Tennessee to loving my babies so fiercely I thought my heart might burst — life has taken me through seasons of joy, of shrinking, and of finding my way back to myself.

But nothing prepared me for Uganda.

How it came to be — sitting on a fallen tree, watching a sunrise that needed no applause, surrounded by children who carried joy in hands that carry very little — I'll never fully understand. But they touched my soul and helped piece together a million fragments of my heart that had been broken for so long.

Fashion gave me a platform. Uganda gave it meaning. Fashion With Purpose is the living, breathing result — a calling I didn't expect and can't let go of.

“Purpose isn't something you wear. It's something you walk into — hand in hand.”

— Tawna Kelley, Uganda
Our MISSION

Not to be seen, but to see. Not to model for approval, but to model for impact.

Fashion With Purpose exists to turn creativity into care and style into impact — raising funds and awareness for basic first aid supplies for children in Uganda. Supplies that are simple. Supplies that save lives.

Why I Almost Quit Modeling to Save Lives in Uganda

On the Shutterspire Podcast, Tawna opens up about the emotional struggle of becoming an empty nester and how that darkness pushed her to find a new spark. But what started as a successful modeling career quickly transformed into something much bigger after a life-altering trip to Kampala, Uganda. Deep in the forest, surrounded by children with absolutely nothing but boundless joy, Tawna found her true calling—and it changed her life forever.

Grace in the wild: Tawna’s journey through africa

In her Vessel Magazine feature, Tawna Kelley shares a deeply personal story of transformation through her travels across Africa — a journey that became both an adventure and a spiritual awakening. From the mist-covered forests of Bwindi to the vibrant streets of Zanzibar, Tawna’s reflections go beyond the breathtaking landscapes; they capture the soul of connection, humility, and rediscovered faith.

The Charity Fashion Show

This one-of-a-kind event brings together fashion, creativity, and community for an elevated, mission-driven evening unlike anything else in the region. Set against the stunning backdrop of the Wasatch Back, this is more than a fashion show.

It is a movement — and every seat, every ticket, every dollar goes directly toward the children of Uganda.


When

August 15

Tentative — stay tuned for confirmation

Where

WWII Airport Hangar Museum

Heber, Utah · Wasatch Back

Benefiting

Children of Uganda

First aid supplies · preventable injuries


Spring Collection

Wear the Mission

Every trucker hat from the inaugural Fashion With Purpose collection moves us one step closer to changing the world. Simple. Beautiful. Purposeful.

Cream + Pink Trucker Hat
$50.00

The first official Fashion With Purpose trucker hat isn't just something you wear — it's something you stand for. Born from a trip to Uganda, a child's laugh, and a conviction that fashion can do more than look good, these hats mark the beginning of a movement.

Each hat is a small act of purpose. Every purchase moves us one step closer to getting basic first aid supplies into the hands of children in Uganda — kids who carry joy in hands that carry very little. Know that when this hat is on your head, something real is happening in the world because of you.

Pink + Brown Trucker Hat
$50.00

The first official Fashion With Purpose trucker hat isn't just something you wear — it's something you stand for. Born from a trip to Uganda, a child's laugh, and a conviction that fashion can do more than look good, these hats mark the beginning of a movement.

Each hat is a small act of purpose. Every purchase moves us one step closer to getting basic first aid supplies into the hands of children in Uganda — kids who carry joy in hands that carry very little. Know that when this hat is on your head, something real is happening in the world because of you.

Red + White Trucker Hat
$50.00

The first official Fashion With Purpose trucker hat isn't just something you wear — it's something you stand for. Born from a trip to Uganda, a child's laugh, and a conviction that fashion can do more than look good, these hats mark the beginning of a movement.

Each hat is a small act of purpose. Every purchase moves us one step closer to getting basic first aid supplies into the hands of children in Uganda — kids who carry joy in hands that carry very little. Know that when this hat is on your head, something real is happening in the world because of you.

Blue + White Trucker Hat
$50.00

The first official Fashion With Purpose trucker hat isn't just something you wear — it's something you stand for. Born from a trip to Uganda, a child's laugh, and a conviction that fashion can do more than look good, these hats mark the beginning of a movement.

Each hat is a small act of purpose. Every purchase moves us one step closer to getting basic first aid supplies into the hands of children in Uganda — kids who carry joy in hands that carry very little. Know that when this hat is on your head, something real is happening in the world because of you.

Be Part of Something Bigger

The work that matters most doesn't move fast — it moves with intention. We are calling on every kind of creative, every generous heart, to stand with us. Whether you contribute your talent, your resources, or your presence, your involvement directly transforms compassion into action.


Models

Walk the runway for a cause that matters deeply.

Designers

Bring your vision to a stage with real meaning.

HMUA Artists

Make beauty that serves a bigger story.

Photo & Video Experts

Document a moment the world needs to see.

Vendors

Align your brand with a humanitarian mission.

Sponsors

Financial support with full event visibility.

Donors

Every gift changes a child's life directly.

Creative
Collaborators

If you feel called, there is a place for you here.

Get in Touch.

EMAIL | PHONE

Fashion with Purpose
Based in Heber, UT

A Note from Tawna Kelley:

54 trips around the sun, and I'm just getting started. If this stays with you — if something in you shifts — you're already part of the story.